Over the weekend drug store behemoths CVS and Rite Aid began blocking Apple Pay. Now customers are blocking CVS and Rite Aid. What’s going on? Ben Lovejoy:
Rite Aid has joined CVS in disabling Apple Pay as a payment method in its stores. Like CVS, Rite Aid is a member of the Merchant Customer eXchange (MCX) consortium promoting a rival mobile payment service, CurrentC.
CurrentC is clunky, tracks user information, and is less secure than Apple Pay. So, why push that instead? It’s not about the user experience. MCX makes more money for the stores.