Why did Microsoft get into the traditional PC industry at a time when the entire industry is on the skids and not likely to recover. Good question. Daniel Howley has a few details:
The PC market has been in freefall for some time. With the proliferation of smartphones and tablets, consumers have found fewer reasons to upgrade their years-old computers for newer, more powerful models.
So, why did Microsoft create the Surface division of traditional PCs? Microsoft VP Panos Panay:
This is a classic form factor. The laptop is not going anywhere, and it’s a product that people use every day, in and out to get done what they need to create to produce.
Most of those Surface devices- and new Mac models- are less powerful than Apple’s newly introduced iPad Pro line, according to Bare Feats. Microsoft’s most recent offering is a dumbed-down and crippled version of Windows 10 on new Surface notebook models.
I think Windows 10 S is going to delight a lot of people. This is a product that when you get into it, it gives you everything you need.
Now, the ideal situation is you get to stay in 10 S, we can make sure you’re as secure as you can possibly be, you get all of that battery life, and everything is verified through the Windows Store which is great
Wow. A walled garden. Windows customers could use that. Microsoft wants to be a bigger fish in a smaller pond.